80% of the working US population work in Service jobs.
It's pretty astonishing when thinking about how many of us are serving each day. We can be serving clients, shareholders, partners, students, customers, you name it - we are serving. After hearing this stat, it made me think - What really is service? And are we really serving others?
According to Dictionary.com service is:
an act of helpful activity; help; aid --- “To do someone a service"
Every day we are required to go to work and serve others, but the way we should be looking at service as doing more than is required of us. Through the long weeks of hustle and bustle, many use manipulation as a way to serve others. Manipulations such as dropping prices, having a promotion, or underlying incentives to be sure your student or customer are going to get things done. I believe using manipulations as a way to serve is a dangerous way of doing business. Manipulations can be perfect for a one-time transaction, or maybe to impress someone for a short period of time. But, when we are looking for long term relationships and long term sales we need to serve by inspiring others. If we have the ability to inspire, rather than manipulate, we have the opportunity to achieve sustained success.
The best companies that drive long-term growth and success are the ones with loyal relationships with their consumers, they treat people really well, and they clearly communicate and share their purpose, values, and beliefs. With doing these things, manipulations are not needed. The way 80% of us are suppose to “serving” every day is through inspiring the ones we work with and the ones we love. Clearly communicate your cause, treat people really well, and put the interests of others before ourselves.