Start With Why
"All leaders who have significant influence on their followers think, act, and communicate in ways that are all very similar, and it is the complete opposite from everybody else." Simon Sinek.
This book explores the difference of short term success vs long term success and dives into the leaders behind it. Manipulation Vs. Inspiration is a key driving point for Sinek. We all have been manipulated in simple transactions such as a sale or clearance, but the manipulation strategy only last so long. If you have the ability to inspire a consumer, a recruit, or a partner you can set your self up for Long term success.
Reaching that point of inspiration, Simon Sinek dives into it by discussing the Golden Circle. A platform that explores how some leaders and organizations have achieved a sustained level of influence. The Golden Circle has statistical evidence on how much more we can achieve if we start with WHY. It is a prime example of how inspiring action rather then manipulating action can create long term success.
The center of the circle is the WHY - Why you do what you do. Why do you get out of bed every morning? What is your cause or belief? And most importantly, why should anyone care?
The middle portion of the circle is the HOW - How you do things. Its the process. Its how your business is set up.
The outer portion is the WHAT - What you do. Its the product. Its what you are selling. Every company knows their WHAT, a some know their HOW, and just a few know their WHY.
The biggest thing I took away from Start With WHY was that everyone knows what they do, but if you live your life through your WHY and you truly understand WHY you do what you do, you will truly understand your purpose in life. You will find fulfillment in everyday life, work, and at home. Your WHY is not a profit - that is a result. Your WHY is why you wake up everyday.
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In this book, Carol Dweck explores years of research and studies and discusses a Growth Mindset vs Fixed Mindset.
The Fixed mindset is where someone is constantly validating their talent, self worth, and superiority. Fixed mindset people believe its all natural and not hard work. They blame others or get discouraged during setbacks. They cant take constructive criticism, they take it personal. Fixed Mindset poeple tend to be "Know-it-All's."
Result - They will never reach their full potential and achieve less.
The Growth Mindset is where someone thrives for new challenges. They see failures and a growth opportunity. They dont need to validate their worth. They are empowered by vulnerability because they see growth in situations where they aren't comfortable. They always believe their life is a "Work in Progress". They use setbacks as a wake-up call to embrace the next challenge.
Result - Maximize their potential, and reach higher levels of achievement.
How do you move to a Growth Mindset?
Understand that you are where you are because of you and only you. Sure you may have been influence by parents, leaders, coaches, or teachers, but you control your life. You cant be disappointed with the results you didn't get with the work you didn't do.
This book had an immediate connection with me. Growing up in athletics and now coaching in college, I have come across both mindsets. I have gained awareness in different phases of my life of where I can have a fixed mindset or Growth Mindset. I also have been able to connect this book with my athletes, friends, and family and have a better understanding of how I can help move others to a growth mindset.
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Burn Your Goals
Burn your Goals is written by a Joshua Medcalf and Jamie Gilbert. They bring a counter-cultural approach to leadership, business, and sports. They tear down the walls on goal driven tactics and break open the door on maximizing potential by controlling the controllables.
Throughout this book, they discuss the dangerous place you can put yourself in by setting outcome based goals. Such as; winning a championship,selling 60 houses a year, becoming #1 in your class, etc.
All of these sound great. We have all had goals like this at one point. But it all comes down to this..you don't have complete control over winning a championship, or selling 60 houses in a year, or becoming #1 in your class.
- What happens if your 3 best players get injured in your first game, you lose and you have no shot to win the championship because you need to be undefeated to get there? What do you play for now?
- What happens if the ref makes a bad play call near the end of the game and ruins your season? *see the Cowboys packers in 2015.
- What happens if the biggest and best real estate agent from the city moves to your suburb and everyone goes to him because they know his track record? That's going to make those 60 housing sales a lot hard right? But that's out of your control.
Rather then focusing on goals, outcome based thinking, if you focus on the controllables you will natural close the gap from where you are and where you want to be.
Controllables: attitude, effort, focus, perspective.
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